A Campaign for Real Beauty Mission

Only 2% of women around the world describe themselves as beautiful.

Many of us know intellectually that the media approach to beauty, that you are supposed to be thin, young and blond, is wrong. But what can we do about it?

This campaign, conducted by Dove started in 2004 and is now in its third phase, The mission is to make more women feel beautiful everyday by widening stereotypical views of beauty.

Young girls today are bombarded with unrealistic unattainable messages and images of beauty that will impact on their self-esteem.

Dove are offering a variety of tools for improving girls self-esteem.

Watch this clip..